Folklore

Multi-brand apparel and accessories derived from African diaspora

The Folklore is an innovative online retail concept based in New York City. The Folklore stocks high-end and emerging designer brands from Africa and the diaspora, and serves as a cultural hub for contemporary brands, artists and creatives to showcase their personal stories.

Our carefully curated product-line reflects the diversity of Africa's contemporary urban landscapes and design aesthetic. We deliver apparel, accessories, shoes, bags, and homeware that can live in cities around the world, and be enjoyed by men and women who appreciate luxurious, thoughtful, clean and boundary-pushing design. 

Exclusivity is key in our product selection process, we carry a limited stock of each product and a small curated list of globally recognized designers. Some styles are even one-of-a-kind and exclusive to our platform, and therefore cannot be replicated.

In addition to operating as an online concept store, The Folklore also provides wholesale services to African designer brands interested in penetrating the global retail market. Our wide range of services help brands reach new audiences and significantly enhance profits. The Folklore works as an intermediary to facilitate positive and rewarding wholesale business relationships between brands and retailers.

The combination of goods and services provided by The Folklore helps enhance the visibility and financial success of Africa’s garment industry while exposing a global customer base to exclusive designers and styles, some of which were previously unavailable to shop online or outside of Africa until now.