Adowa Beauty

highly effective, clean, gender neutral beauty for kinky, curly and wavy textures

adwoa beauty is a modern, non toxic, gender neutral beauty brand catering to multi-cultural hair textures. buying hair products is a choice, not a command. we empathize with your experience in using tons of products that failed to deliver the results. we've created a highly effective collection of products with ingredients that are concentrated, working with nature and science to bring you immediate results. we are committed to being transparent with our ingredients.

turn the jar around and see for yourself what we’re made of.
getting a bomb twist-out, flexi-rod set, or wash ‘n’ go are our weekly routine and we are fortunate to be a part of a community of women and men sharing the same challenges and aspirations as us. we want to keep things simple, transparent and kinky. we share in the needs and voice in an industry notorious for neglecting our kinky taste. our team is comprised of minority women + men with naturally kinky hair, just like you. we get it!