Fenty Beauty

Cruelty-free makeup for all skin tones

Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. Starting with Fenty Beauty foundation, she launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. From the award-winning Pro Filt’r Foundationthat changed the game with 50 inclusive shades, to everyone’s must-have Fenty lip gloss, Gloss Bomb, Fenty Beauty products are designed to feel lightweight and love to be layered. Most importantly, Rihanna creates makeup to inspire: “Makeup is there for you to have fun with,” she says. “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.” Not sure where to start? Take our foundation shade finder quiz and get matched with unique shade recommendations based on your skin tone.