Frederick Benjamin Grooming

Men's grooming product line that combines natural ingredients and targeted regimens to help men look their best

For years, Michael James watched black men lose hope. They felt powerless against their dry scalp, razor bumps and the belief that harmful, ineffective chemicals were their best option. So, Michael set out to find a better way. Inspired by the legacy of his grandfather –– the original Frederick Benjamin –– Michael developed a regimen of products to help every man sculpt his best self, no matter his style.