Seamlessly discover and instantly support Black-owned businesses.


The name Potato Hole is inspired by Black slaves who dug holes into dirt floors of their cabins to hide, cool, and store food.

Potato Hole is here to help you discover, honor, and support the businesses of the Black community.

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Shop Beauty & Wellness

Shop Beauty & Wellness

Shop Women’s Fashion

Shop Women’s Fashion

Shop Men’s Fashion

Shop Men’s Fashion

Shop Kids & Baby

Shop Kids & Baby

Shop Food & Beverage

Shop Food & Beverage

Shop Art & Home

Shop Art & Home

Founder’s Stories

Discover the origin stories, ideologies, and bright futures of incredible business owners.